Commercial speech Research Paper Example | Topics and Well Written Essays - 1250 words

Commercial speech - Research Paper Example In some instances, the promotion of such an idea takes the form of advertising. As Cutler & Muehling (1991) point out, regardless of the channel of communication taken by the agent in promoting the products of the organization, the fact that such mode of communication seeks at making a sale in it is a commercial speech. It is only until recently that this form of communication qualified as a form of speech in the American laws. After the implementation of the laws, various clauses sought to reduce the regulations of commercial speech as provided for in the first amendment. Commercial speech in the past forty years has occupied an awkward position in the theory of first amendment. It was not until recently when the government gave a free hand in advertising regulation. Despite the tremendous efforts in achieving a freely regulated free speech in 1976, commercial speech is still in fact short of qualifying as a form of free speech (Fort & Salbu, 2007). Because of the government’s unwillingness to let go of the stringent regulatory rules of advertising, commercial speech does not qualify into the rules free speech in the country. The reluctance of the Supreme Court to grant full measure of protection of commercial speech as it did to other forms of speech, insisting on the â€Å"common sense distinction† of the law from others disqualifies this as a form of free speech. The decision by the Supreme Court in 1942 to deny first amendment protection to the distribution of a commercial advertising handbill has become one of the major anomalies i n the first amendment bill (Cutler & Muehling, 1991). As such, this exception denies the precise definition of what constitutes the protection of commercial speech. The courts in the recent years have changed the treatment of the commercial speech as a non-protected form of speech in law in the first amendment to full protection (Petty, 1993). Such transformational changes in the law have seen an increase

Starbucks Marketing Plan Essay Example | Topics and Well Written Essays - 250 words

Starbucks Marketing Plan - Essay Example Question 2 The main components of Starbucks marketing mix include segmentation, targeting and positioning. Using these three, strategic decisions will be made that will target the much needed potential and current customers. These strategies should be able to provide both product and customer service that will be unique from competitors (Lamb, Charles, Joseph and Carl, 267). Question 3 Factors include; Strategic marketing plan, suitable positioning of the business environment, variety and professionally exceptional service (Lamb, Charles, Joseph and Carl, 268). Question 4 The main factors are competition, unstable and changing economy, which materially influences pricing; a hugely significant factor (Lamb, Charles, Joseph and Carl, 268). Question 5 Benefits include customer satisfaction, which leads to royalty. It is more environmental friendly, and in terms of the economic returns, profits are more than losses. Some of the costs incurred include manufacturing, packing, branding and delivery (Lamb, Charles, Joseph and Carl, 269). Question 6 In business, successful selling and buying in order to attain the required profits does not necessarily mean that an industry should have more branches. Starbucks decision to close some of the stores and open up few ones is a decision that will bring about more concentration. The fewer the branches, the more the controlling power and thus the more the profits. With this, managing is much more comfortable (Lamb, Charles, Joseph and Carl, 270).

Charles Dickens Essay Example | Topics and Well Written Essays - 500 words

Charles Dickens - Essay Example However, the violence, human feelings and moral questions on the issue that Dickens raised cannot be questioned. French revolution, indeed, is an integral and significant part of history. It had its impacts on the minds and actions of people which cannot be denied. In that, Dickens concerns were true and honest. The events that the novel describes are beautifully and realistically portrayed. The novel makes the reader ‘live’ that age and understand the events of that period. Critics believe that Dickens was in favor of revolutionaries without paying much attention to the middle class social group of the 18th century and their contributions to the French revolution. T.A. Jackson (1930) suggests that the representation of Dickens is in support of the violent acts, cruel manners and vengeance to answer the feelings of domination that revolutionaries had. However, others view violence and revenge as a means of portraying the negativity of violent acts and the horrors of reve nge on the society, people and the involved parties themselves. Dickens depicts violence and revenge as the beginning of another violent and brutal disagreement rather than the end of the enmity that existed between two groups, a tale of two cities is analyzed to affirm Dickens’s firm believe on this notion . Annotated Bibliography Glancy, R. F.

Family nurse practicioner Essay Example | Topics and Well Written Essays - 250 words - 1

Family nurse practicioner - Essay Example 1). There are several universities that offer a Family Nurse Practitioner Program (FNPP). According to US News and World Report in 2011, the top five graduate schools for FNPP include: 1). University of California- San Fransisco (UCSF); 2) University of Washington; 3) University of Pennsylvania; 4) University of Michigan – Ann Arbor and;5) Columbia University. In UCSF, their Master of Science Program for FNP is a full-time, two-year course study. As an additional requirement, one is eligible to take up the course if he or she has at least 2 years of experience working as a Registered Nurse (RN). UCSF also offers a 5-6 quarter Post-Master’s option for those want to obtain FNP certification. This includes all clinical and specialty core courses. Year 1 will cover clinical practicum while Year 2 will focus on residencies that will provide supervised clinical experience (UCSF 1). As a specialty healthcare provider, the primary role of a certified FNP is to meet the healthcare needs of the individual and family though comprehensive primary care provision within their lifespan. Other roles and responsibilities of a certified FNP includes: 1) diagnosing illnesses; 2) prescribing medication and therapy; 3) conducting routine check-ups; 4) ordering patient lab tests; 5) assisting in minor surgical procedures; and 6) focusing on disease prevention through their independent work as well as collaboration with other primary care clinicians, healthcare and social service professionals (Johnson & Johnson, Inc.

Domestic Violence Essay Example | Topics and Well Written Essays - 500 words - 3

Domestic Violence - Essay Example The purpose of this paper is to analyze domestic violence in our society. Domestic violence is a serious problem that is hurting the quality of life of many American families. This social deviant behavior is a problem in the United States and abroad. Victims of domestic violence must speak out in order to get help. Domestic violence is a crime punishable by the law. Nobody deserves to be physically and emotionally abused by another person. It is better to get out of bad relationship than to continue to suffer from an abusive spouse. Women are five to eight times more likely to be victims of domestic violence (Aardvarc, 1998). In order to battle against domestic violence victims have to tell someone about the problem to then eventually get the courage to file formal charges against the abuser. Our society will be better place once domestic violence is eradicated forever. Aardvarc.org (1998). From â€Å"Violence by Inmates: Analysis of Data on Crimes by Current or Former Spouses, Boyfriend and Girlfriends, U.S. Department of Justice, March 1998† Retrieved December 11, 2010 from http://www.aardvarc.org/dv/statistics.shtml Helpguide.org (2010). Domestic Violence and Abuse: Signs of Abuse and Abusive Relationships Retrieved December 12, 2010 from

Have you noticed the use of nursing informatics enhancing your use of Essay

Have you noticed the use of nursing informatics enhancing your use of the DIKW framework If so, how - Essay Example a practitioner, the use of nursing informatics has greatly enhanced my application of DIKW framework especially with the use of Electronic Health Records (EHR). The EHR repository has supported my nursing practice by providing data and information on previous patients’ files and records. It also offers both qualitative and quantitative data on similar patients’ condition together with several other similar conditions in addition to a range of longtime information of the patients As a practitioner, from such information coupled with the patient conditions on hand, it is easier to deduce situations and make decisions. The information contained in nursing informatics provides substantive knowledge on a range of particular clinical situations. With the existing information and knowledge it is easier to make professional judgments wisely for present situations. Nursing informatics has supported my professional judgment in many patient occasions in supporting my wisdom for decision

A History of Melody Essay Example for Free

A History of Melody Essay The violin emerged from a primitive musical bow, usually an arched stick with a string stretched taut between the two ends (Hughes, 2008). The string is divided by a loop or a bridge (Thinkquest, 1999). The first bridge was used to add to the instruments resonance when the string was vibrated, and strings were attached across suitable receptacles (Hughes, 2008). These resonance enhancers took many forms-tortoise shells, coconut, calabash, wooden boxes and even pig bladders (Thinkquest, 1999), thrust tightly between the strings and the bow (Thinkquest, 1999). Also to enhance the resonance of the bow, the instrument was held before the mouth (Thinkquest, 1999). The violin probably came to Europe around the 9th century, mostly originating from Asia (Thinkquest, 1999). It took the evolutionary process of the violin about 450 years to bring the violin to its present form. This only shows the long years of experience needed by the makers of the stringed instrument (Thinkquest, 1999). The use of a bow to draw across the strings followed, probably imported into Europe from Asia by Arab travellers (Hughes, 2008). The evolution of the violin was slow. It took until the middle Ages for a version of the zither, a popular and older instrument, to evolve into the vielle, which saw the instrument being held against the shoulder. This differentiated it from the zither, as the latter was held across the knees (Hughes, 2008). As time went on, the original one string grew to four, and for a time, five strings (Hughes, 2008). Fashionable until the 16th century, the vielle was changed with the small wooden ribs used in similar wooden plucked instruments replaced by the tailpiece and bridge (Hughes, 2008). Violin 2 By the time of the Renaissance, the viol (a bowed stringed instrument chiefly of the 16th and 17th centuries made in treble, alto, tenor, and bass sizes and distinguished from members of the violin family especially in having a deep body, a flat back, sloping shoulders, usually six strings, a fretted fingerboard, and a low-arched bridge (Merriam-Webster, 2008), was being used, the first having a hole adding resonance and tone to the instrument (Hughes, 2008). It was a short time that the viol evolved into the viola da gamba (a bass member of the viol family having a range approximating the cello (Merriam-Webster, 2008), which was played between the knees of the musician, and the viola de braccio held against the shoulder. The modern shape of the violin was evolved from the second version of the instrument (Hughes, 2008). The Violin evolved form many different instruments, including the Rebob, the Rebec, Lira da Braccio and the Renaissance fiddle. The violin today, the â€Å"new violin† was not used until 1630 in Italy (Berkeley, 2008). The evolution of the modern violin appears to have been completed in Italy with the most famous violin maker Andrea Amati at Cremona, providing 24 violins, six violas and eight cellos for the French King Charles IX in 1560 (Hughes, 2008). Another famous violin maker, Antonio Stradivarius, joined the Amati school in the latter half of the 6th century (Hughes, 2008). The violins refinery As stated earlier in the paper, that apart from the Arab travellers influence had an on the violin, there is no certain fact on who invented the violin or a stringed instrument that is played with a bow (Hughes, 2008). Some of the theories place the invention of the violin at around 1520 A. D. wherein the violin is included in the Gaudenzio Ferrari painting The Madonna of the Orange Trees (cited in Berkeley, 2008). Violin 3 But the violin emerged in Italy in the early 1500s and seems to have developed from two medieval bowed instruments-the fiddle, also called the viele or fiedel, and the rebec-and from the Renaissance lira de braccio (a violin-like instrument with off the finger drone strings (Rosenblum, 2007). Also related to the violin, but not direct ancestors, is the six-string fretted viol. The viol appeared in Europe before the violin and existed with it side by side for about 200 hundred years (Rosenblum, 2007). In the early 1600s, however, the violin gained prestige through its use in operas such as Orfeo(1607) by Italian composer Claudio Monteverdi, and through the French King Louis XIII band of musicians, the 24 violons de roi (the â€Å"Kings 24 violins†, formed in 1626). This growth in stature continued throughout the Baroque period (1600-1750) in the works of many notable composer-performers. Among them were the Italians Arcangelo Corelli, Antonio Vivaldi and Giuseppe Tartini and the Germanys Heinrich Biber, Georg Philipp Teleman and Johann Sebastian Bach (Rosenblum, 2007). The Craftsmen The earliest important violin makers were from Northern Italy, Gasparo da Salo (1540-1609) and Giovanni Maggini (1579-1630) from Brescia and Andrea Amati (1525-1611) from Cremona. The craft of violin making reached its height in the 17th and 18th centuries in the workshops of the Italians Antonio Stradivarius (1644-1737) and Giuseppe Guarneri (1698-1744) from Cremona and the Austrian Jacob Stainer (1617-1638) (Rosenblum, 2007). Violin 4 Gasparo da Salo (1542-1609) The founder of the Brescian school of violin makers, Gasparo Bertlotti, or Gasparo da Salo, was a dedicated craftsman and instrument maker. He was formerly credited with the claim of having developed the violin in the shape we know today. Although his claims have been disproved, his instruments are nevertheless admired and venerated (Smithsonian, 2008). Gasparos violas are considered finer than his violins and probably were more numerous (Smithsonian, 2008). His viola da gambas were converted to violincellos and are much esteemed, and some of his six-stringed bass viols have been remounted as three and four stringed double basses. Twenty instruments have been recorded (Smithsonian, 2008). Giovanni Paolo Maggini (1579-1630) An apprentice of Gasparo da Salo, he acquired a thorough knowledge of the woods available to him (Smithsonian, 2008). Maggini made his own mark and as a master, his own techniques of craftsmanship. He frequently experimented to improve tone quality for his pieces and perfect his construction methods (Smithsonian, 2008). Many of the instruments made by Maggini at the twilight of his career are considered his finest work. These works are known for the quality of the woods and unusually large sound holes as well as for their unusually mellow tones (Smithsonian, 2008). Andrea Amati (1525-1611) The founder of the great Cremona school of violin making, Amati focused on violins and was making viols and rebecs. Instruments dated after 1584 are said to be the works of his sons Antonio and Hieronymus (Smithsonian, 2008). Violin 5 It is claimed that he made 24 violins, 6 violas and 8 cellos for the French king Charles IX for use at the court at Versailles (Smithsonian, 2008). A few of these instruments survive to this day (Smithsonian, 2008). Antonio Stradivarius (1644-1734) Stradivarius interpretation of geometry and design served as a conceptual model for violin makers for more than 200 years (Smithsonian, 2008). Stradivarius also made harps, guitars, violas and cellos- more than 1,100 instruments by current estimate (Smithsonian, 2008). About 650 of these instruments survive today (Smithsonian, 2008). Bartolomeo Giuseppe Guarneri (1698-1744) Guarneri is considered the most illustrious member of this violin making family. The fifth and last member of the family, he is known more as Joseph Guarnerius del Gesu. Guarnerius is the Latin form of the family name and Joseph the Hebrew form of Giuseppe (Smithsonian, 2008). The estimate of his total production is not more than 250 violins; no evidence suggests that he made more (Smithsonian, 2008). But at least one violoncello and some violas are attributed to him. The outline of his violins, with slight modifications, is founded on instruments of Stradivarius (Smithsonian, 2008). Stradivarius and Guarnerius are ranked as among the greatest violin makers, but fine violinists prefer Guarnerius over Stradivarius (Smithsonian, 2008). Whatever the history or whoever the maker of the violin, we all must appreciate the efforts of these individuals who in one way or another contributed to the making of the violin. All these men have given much by way of continuously honing the instrument as it is known and enjoyed today by scores of people. Violin 6 Personal Reflection The violin represents probably on of the more versatile, elegant and mysterious of the instruments that we have today. The seeming smallness of the instrument somewhat does not tell of the long and painstaking process that went into its refinement and development. The reason that I centred the paper on this instrument is just for those following reasons. The instrument for me seems to just waft its notes and sounds over the listeners ears at just the right moments. They are, I believe, different from the wind pieces such as the trumpet and the saxophone. These pieces produce these shrill notes that sometimes tend to be irritable if you are not an admirer for the kind of music. But the violin just seems to play its notes in a mellow and smooth sound. It sometimes will want to lull to sleep at times. Im a fan of the violin. For me, there is just no instrument just like it in sound and depth and quality of sound. Yes, there are many pieces out there that seem to sound alike, but cant seem to touch the position of the violin. I cant imagine an orchestra without a violin in the strings section. It would be incomplete without it. The sound would be really different than the violins in it. And the violin can cross over to different genres of music, from classical to country to pop to jazz and to others, without a tad of difficulty. Thats another thing I like about this instrument, its very versatile. It can just blend in with the various styles of music that you put it with and it will perform handsomely, a trait not all instruments can boast of. What we can do now is just relax at every playing of the violin, just to enjoy the elegant sound of the instrument as the musician begins to play and begins to once again weave its magic over its listeners. Reference Berkeley. (2008). The origins and history of the violin. Retrieved February 11, 2008, from Berkeley website. http://www-atdp. berkeley. edu/2030/jmoriuchi/violin-title. html Hughes, A. (2008). Where did the violin originate? Retrieved February 11, 2008, from Answer Bank database http://www. theanswerbank. co. uk/Article1910. html Merriam-Webster. (2008). Viola. Retrieved February 11, 2008, from Merriam-Webster website http://www. merriam-webster. com/dictionary/viol Rosenblum, M. (2007). Violin. Retrieved February 11, 2008, from Microsoft Encarta encyclopaedia database. http://encarta. msn. com/encyclopedia_761576364/Violin. html Smithsonian Institution. (2008). Violin makers. Retrieved February 11, 2008, from Encyclopaedia Smithsonian website. http://www. si. edu/Encyclopedia_SI/nmah/violdasa. htm ThinkQuest. (1999). The violin. Retrieved February 11, 2008, from Oracle Education Foundation database. http://library. thinkquest. org/27178/en/section/1/index. html